Nestle X-Crunch!

Hadn’t had a Nestle Crunch bar in awhile. The last one had no ‘crunch’ – and it was fresh. I don’t this was a temporary quality or production issue, but instead a reformulation, where it far inferior to before. In fact, I don’t think the product ever had much ‘crunch’, but rather some ‘crisp’. I can recall in the not too distant past that one could suck on a chunk of ‘crunch’ bar and be left with some crispy bits at the end. I see that someone has completed a thorough analysis of Nestle Crunch vs Hersheys Krackel. That author stated that the overall winner was CRUNCH. I must differ, and my decision is based on who better delivers against the promise of texture. CRUNCH fails miserably on this; Krackel still delivers crispiness – and the name Krackel better promises it.

http://www.ninthfloor.com/crunchkrackel.html

Based on my recent experience with CRUNCH, I believe the brand group should change the name to Nestle X-crunch.