I can't stop thinking about Arby's!

Why I love the Arby’s advertising campaign:

Highly memorable line – simple and straightforward
Lots of campaignability –
Power of suggestion – truly makes you think of Arby’s even if you want a salad or chicken
Engaging and entertaining - even tho I have seen a given spot many times, I still watch it fully.
Simple, compelling idea – cannot concentrate on anything because only 1 thing is on my mind
Refreshes the brand with strong communication
Enables you to have your brand logo on screen for much of the commercial – more than typical
Good and SHORT story – that still allows for food close-ups to entice you

Thanks for the silly entertainment and actually giving me reason to consider stopping in when I pass Arby’s.